▶
No.1
JAYRAFF — The Work
2026
Features
No. 01 — Selected Work
▶
No.2
Serge Gnabry — Two Worlds of Modern Football
▶
No.3
Bolzplatzkönige
No.4
Vom Paradies in die Hölle
No.5
Evil-E. — Eva Ries & the Wu-Tang Clan
Branded Content
Films made
Films made
for brands.
Cinematic stories created in partnership with global brands — rooted in culture, built for audiences.
▶
01
Kraken — Talent: Lukas Podolski
Lukas Podolski × Kraken
▶
02
Coca-Cola
The Rituals Cup with Toni Kroos
▶
03
11Teamsports x Nike
The Heroes are Back with Jamal Musiala
▶
04
11Teamsports x Nike
The Heroes are Back with Giulia Gwinn
▶
05
11Teamsports x Nike — Hannelore
Hannelore × 11Teamsports x Nike
▶
06
Bitpanda — Talent: Robert Pirès
Robert Pirès × Bitpanda
▶
07
Mastercard
The Rhythm of the Fans
▶
08
Red Bull
Ball is Life
1/8
Authentic stories that move people — and culture.
The Profile
No. 02 — BioPeople over
performance.
Jermain Raffington builds the trust that makes people open up.
Jermain Raffington is a Berlin-based director and executive producer creating films at the intersection of sport, culture and identity. A former professional basketball player turned journalist and filmmaker, he combines an athlete’s perspective with a documentarian’s curiosity to tell stories rooted in people, not performance.
He developed his craft at VICE Sports, working as a writer, host and director, producing documentaries across VICE’s international network. He later co-founded Vertical Social Club, a sports storytelling studio acquired by OneFootball, where he co-directed and executive-produced Sadio Mané — Made in Senegal, recipient of the AIPS Sport Media Award.
Today, his work spans cinematic branded content, documentaries and original formats for brands including Red Bull, Mastercard, Coca-Cola and Kraken, as well as broadcasters and platforms such as RTL+, ORF, BR, ARTE, NDR and ARD.
Alongside his commercial work, he develops original projects that explore questions of identity, belonging and representation. Among them is SchwarzRotGold.tv, a Medienboard Berlin-Brandenburg funded platform amplifying Black German perspectives through documentaries, conversations and cultural storytelling, including collaborations with the Berlin Global exhibition at the Humboldt Forum.
At the centre of every project is the same approach: understanding the person behind the story and inviting audiences to see the world through their eyes.
Selected Coverage
Press & Features
On the work, the process and the stories behind the stories.
Interview
Krull Magazine
“Filmmaker Jermain Raffington Celebrates History of Afro-Germans in Media”
On identity, representation and growing up Black in Germany — and how a basketball scholarship in Iowa set him on a path to documentary filmmaking.
Read the piece ↗
Interview
NDR
“Evil-E. — Eva Ries und der Wu-Tang Clan”
The full story behind the documentary — how a woman from small-town Germany became the Wu-Tang Clan’s closest European ally, told through the eyes of its directors.
Read the piece ↗
Interview
ORF — Universum History
“Vom Paradies in die Hölle — Schwarze Menschen im Nationalsozialismus”
The co-director on uncovering the forgotten story of Lionel Romney — a Black Caribbean sailor deported to Mauthausen — and why this film is personal for him as an Afro-German.
Read the piece ↗The Approach
No. 03 — Method
i.
Train like an athlete. Shoot like a storyteller.
Preparation, discipline, repetition — the athlete’s toolkit applied to filmmaking. Every shoot is game day, and you show up ready.
ii.
Real lives. Real people. Not scripted.
Stories are not extracted, they are entrusted. The work begins with listening — sitting with people, earning their trust, until they share what no script could write.
iii.
Culture is the assignment.
From global sports icons to overlooked German histories, the mission stays the same: make people seen, move culture forward, and tell stories that outlast the screen.
Get in touch
Let’s build something real.
hello@jayraff.com
Studio
JAYRAFF
Berlin, Germany
Available worldwide
No. 03
Conversations on craft, culture & film.
Creative
Talk.
“Every film starts with a conversation.”
Jermain RaffingtonCreative Talk is an ongoing series of conversations at the intersection of filmmaking, sport and culture.
Each episode goes behind the process — the decisions made in the edit, on set, in the brief. Guests include directors, athletes, brand partners and cultural voices who share how they think, create and collaborate.
New Episode
Coming Soon
01
Episode
Episode Title
New Episode
Coming Soon
02
Episode
Episode Title
New Episode
Coming Soon
03
Episode
Episode Title
New Episode
Coming Soon
04
Episode
Episode Title
No. 02
On set — Before the cut
Behind
the Scenes.
“The real film happens between the shots.”
Jermain RaffingtonA documentary of the documentary — the stills, the setups, the quiet moments between takes.
From the streets of Dakar to basketball courts in Cairo, from a New York apartment to the Olympiastadion in Munich, from edit suites in Berlin to football pitches across Senegal and the Ivory Coast.
These are the frames where real life and culture meet the lens.
From the set — 2024
01 — 35
